And each one is recommended by Google in its guidance on improving local rankings. If competing pages all load in roughly the same speed, then quality is going to influence rankings more than speed. Page experience is a Google ranking factor and rolls together several things like page speed, site security, and how well your site functions on a mobile device. In our next section we’ll include a way you can highlight your EEAT for readers and search engines.

Step 2: Build Proper Content Brief

• Google does many things to support webmasters and guide them in ranking higher.
• While this all sounds like a lot to manage (and it can be), once your website is running well, it usually stays that way.
• All of the ads here are “top” ad rank, because they’re showing up at the top of the first search page.

Proper keyword research ensures your blog posts align with users’ search intents. At the same time, it helps in increasing the likelihood of ranking well on Google and attracting relevant traffic. Regular updates and alignment with Google’s E-E-A-T guidelines (Experience, Expertise, Authoritativeness, Trustworthiness) are also crucial. Remember, it’s not just about the quantity of backlinks but also the quality. Focus on obtaining links from authoritative websites that are relevant to your industry or niche.

Ways SEO Evolved in 2024 (+What It Means for Your 2025 Strategy)

Some places are more prominent in the offline world, and search results try to reflect this in local ranking. For example, famous museums, landmark hotels or well-known shop brands are also likely to be prominent in local search results. First and foremost, it’s important to note here that a Google Business Profile is a separate entity from a Google My Business account. The latter is used to gain access to and optimize the former.

They’re an excellent addition to any SEO strategy because they’re typically low competition and target pre-qualified traffic. Be sure to run through these details for the top five ranking posts for your target keyword. SERP analysis will inform your content strategy and make it easier to rank higher. While Google provides clues and guidelines about how they evaluate content, it typically includes a mix of utility, trust, authority, and user experience.

Conduct Thorough Keyword Research

This should give you a list of relevant YouTube videos that currently get organic search traffic. Fortunately, Google provides you with many tools to help you determine whether you are following their recommended best practices. Although Google primarily makes its money from Google Ads, they are still focused on helping both large and small businesses achieve higher rankings in organic search. They do that, for example, through tools like PageSpeed Insights, Google Analytics, and Google Search Console. I recommend that you use all of them, but especially tools like Search Console because it is SEO Anomaly directly tied to how Google sees your website and the errors it finds on it.