You can now compare key backlink metrics, such as the number of referring domains. In the “Add competitor” field, enter the URL of a competitor page (Ideally, one that ranks on the first page of Google). Scroll further for competitor keyword usage, and apply those insights. Choose a primary keyword (a focus keyword for your page) with a manageable KD score (keyword difficulty), and use the others as secondary keywords.
Google’s algorithm for ranking Business Profiles does not just consider proximity and relevance but also activity and quality of information. Optimizing your Google Business Profile sends these signals to Google to rank you higher in local results. And higher rank, as you know, means more visibility and engagement with your business. Google Business Profiles increase your chances of appearing in local search results (so-called Google Local Pack), a coveted spot at the top of SERPs. Schema markup, also known as structured data, is a unified code that provides additional context to search engines about the content on your website.
Google Play ranking factors
It’s about providing value to your readers and effectively meeting their needs. At the bottom of the funnel, many BHS Links users may be on the brink of buying. Keywords like “buy,” “discount,” “deal,” or “near me” often indicate high purchase intent. The easiest way to explore search intent is to use Chrome Incognito.
- These links are Google’s way of knowing that something is being talked about and is potentially important.
- Internal links are links from one page on the same domain to another.
- A guest blog post is a free piece of content that you offer to another blog.
- The process of knowing nothing 10 years ago to now using SEO as a way to drive my full-time business is still astounding to me.
- This formula ranks the value in A2 compared to the entire column A, adjusting automatically as new data is entered.
Richards shared that by creating content that addresses semantically related topics and answers common questions improved her rankings and user experience. Your next step is to search for those keywords in Google and examine the search intent closely. The search intent is what users expect to see for the particular keyword. And the pages ranking in the top 5 positions can give you a very good idea. When other websites link to yours, it’s like they’re telling Google, “Hey, this site is good! The more good backlinks you have, the more Google trusts your site.
Use tools like Google Keyword Planner or SEMrush to find frequently searched keywords that can improve your site’s rank. For example, you can use these tools to discover keywords that are relevant to your target audience and optimize your page accordingly. Related to Your Website’s Main Theme – Choose keywords closely related to your website’s core focus to establish topical authority. Creating comprehensive content around these related keywords signals to search engines that your site is an authoritative resource in your niche.
Almost overnight, the page shot to #1—and it’s been there ever since. If you can take action on all the tips in this guide—check your Google visibility in a few days to see if your site is now being indexed. Head over to this article and you can find a ton more good online directories that are still worth submitting your blog to. For more detailed guidance, here are all of my best practices on how to write a blog post that’ll attract readers.
Research competitors’ keywords and content
Refreshing your content will ensure that you’re offering users the best (and most up-to-date) information and driving increased keyword visibility. This will help you uncover potential reasoning for how/why a site was hit by an update, or certain keyword rankings and pieces of content that may have been impacted by it. Not just because it’s an SEO best practice, but also because it’s the first thing users see in search results and on social media. This also presents the opportunity to further optimize for search engines through ALT text and file naming. Focus on improving keywords that are ranking in positions five through 15 (where you’re teetering at the bottom of Page 1 or top of Page 2 on Google).
And naturally, as the internet becomes more common and Google expands even further, there are more regular updates. Now, we know and understand many of those factors that determine your ranking positions in Google. This is because some of the ranking factors are also created and adjusted by Google’s Artificial Intelligence algorithms itself. As you complete your keyword research and keyword marketing plan, you might create some excellent stuff, but don’t forget — having good content isn’t enough. You have to have better content than your competitors, or at least better-optimized content.
It can be a complicated puzzle, but it’s one you’ll need to solve to make the most of your keyword strategy. When you start to develop more niche content, Google will add more weight to your site in search results, since you’re acting as a thought leader. Optimizing your content for search intent is one of the best ways to boost your organic rankings. After taking all these steps to ensure you generate accurate results, you can begin searching the keywords you want to check your rankings. When you enter a search term, the results page should show the pure rankings within the Google index for that particular keyword.
Apart from Clearscope and Ubersuggest, SEO tools like Semrush and Ahrefs are useful for performing a competitor analysis. Use the Ahrefs website authority checker to analyze your Domain Rating. If yes, check out our enterprise SEO audit steps and steal our free template. For example, this is the summarized result for HawkSEM’s recent page speed test.
