A SERP feature is any non-traditional result on a search results page. Claim your free Semrush trial to see more results and access additional features. Apart from the flow of PageRank, one of the reasons that links are important is that Google typically finds pages by crawling, and it traverses pages via links. The concept is important for all niches, but especially for anyone in YMYL niches, such as finance or health, where the results can really impact the user’s life in a significant way.

Businesses that want to reach local customers and boost SEO should create city-specific landing pages. These pages should offer localized value while avoiding search engine duplicate content penalties. To rank multiple business locations, agencies need geo-targeted landing pages that highlight each branch’s services and local presence.

Mastering Google’s Algorithm Changes: A Comprehensive 2024 Guide to Achieving SEO Triumph

You want to prioritize keywords that score at least a 2 and above. Sometimes a keyword is merely a subtopic under a broader, main topic. Or it might be an alternative way of phrasing that’s not the most popular one.

Pay attention to internal linking

• A keyword ranking is a webpage’s position in organic (unpaid) search results for a given query.
• Thank you, for this very useful article when it comes to image ranking in google.
• With LSI keywords, you’ll tell Google that you’re an expert in your field and that you’ve covered the subject properly, allowing it to skyrocket your page in SERPs and rank it higher.
• They provide a direct answer to the user’s query, combining multiple sources from around the web and using Google’s generative AI to summarise the sources into the answer.
• Google’s page-ranking methods are increasingly based on improving user experience.

Content Marketing Institute confirms that 88% of B2B companies give priority to content marketing. And Semrush provides a one-stop solution to manage and boost your SEO efforts effectively. There, you can also see “Engaged sessions per user,” “Engagement rate,” “Conversions,” and other valuable metrics. By keeping an eye on these indicators, you can figure out which parts of your SEO strategy are doing great and where you can make some improvements.

Monitor Keyword Performance Using Google Search Console Integration

Authoritativeness basically has to do with your online rep and the recognition that you’re getting. That’s another reason why it’s important to get authoritative sources to link back to your content. For example, a press release can be valuable if you want to get mentions from the right type of press (in terms of SEO, there’s something like bad publicity). Plus, using LSI keywords also helps to improve your topical depth which in return helps with relevancy.

You can use a tool (or Google) to find the unlinked brand mentions and ask the webmasters to change them to a link. The chances of your request being accepted are high since your brand is already mentioned in their content. A hidden way to get links that can influence your rankings is going after unlinked brand mentions. Incoming – links pointing from other websites to non-valid pages on your site. You can ignore these links unless they are coming from a valuable source.

This is where descriptive file names and alt text come into play. Instead of generic names like “image123.jpg,” use meaningful names that reflect the image’s content. Additionally, craft concise yet informative alt text that accurately describes the image. This not only aids accessibility for visually impaired users but also provides search engines with valuable information to SEO Anomaly index your images effectively. Putting the debatability of that question aside, the fact of the matter is, being #1 on the Google search engine results page (SERP) for your chosen keywords is a big deal for businesses. Early on in our blog’s history, over 2/3rds of our website traffic came from 2 articles—our only 2 articles to consistently rank #1 during that time.

However, the real work begins after your business begins receiving reviews. That’s because you need to respond to all of them—especially the negative reviews. When customers take the time to leave a review, 89% expect a response. And if a review is negative, you have an opportunity to make things right.