This helps search engines access and understand the information your site provides. Keyword research, site speed optimization, crawlability, and content audits can all be part of the on page SEO process. At Stellar, we specialize in content strategy, development, and optimization. Creating new web pages helps brands market new products and services or target new locations. Our team is well-versed in creating individual web pages that boost your site’s visibility. With each new page creation, you can expect quality, user-focused, well-optimized, and search engine-friendly content.

Add relevant links.

Google understands that “running shoes cheap”, “cheap running shoes” and “cheap SEO Anomaly shoes for running” means the same. So relax and don’t stuff your page with the same phrase over and over again just because it is your focus keyword. In this fast era, nobody is willing to wait for information from a site if there are other faster options. But if you see any important URLs of landing pages, blog posts, categories or products, there can be a problem.

Optimizing your site for search engine users—known as on-page SEO—is, therefore, an incredibly valuable growth strategy. Backlinks, also called inbound links, are links from other websites directing to your site and are among the most powerful ranking factors in SEO. Page speed is the amount of time it takes to fully display the content of a landing page. It’s an important ranking factor, as websites with faster page speed have better user engagement and higher conversion metrics.

What is the difference between off-page SEO and on-page SEO?

• How quickly (or slowly) your site loads has a direct impact on your Google rankings.
• The title and description are shown in Google search results below each website link, so your site visitors may also read them to determine if your site offers what they want.
• It has to be descriptive, up to 200 characters, and unique for each page.
• Just simply search for a competitive keyword and you’ll find that the top-ranking pages all have the exact keyword in their title tags.
• Another under-appreciated on-page SEO best practice is internal linking.

Remember, you want to create content that is user-friendly because user-friendly articles perform well in search engines. Those automatically generated pages can’t be customized at all – no unique title tag, meta description, or content. So, once again, you’re left with a bunch of thin pages offering minimal value to shoppers. However, tags are useful for categorizing blog posts – so if you blog about a range of topics, this isn’t an ideal solution.

When you publish something on your site, you send as many people as you can to your post. This time, I made sure to publish something that someone searching for “SEO campaign” would love. So I just kind of ignored the problem and hoped it would go away. Specifically, journalists looking for stats to include in their articles. This is the dirty little secret that sites use to get LOTS of backlinks on autopilot.

Now it’s time to optimize your content using a handful of tested on-page SEO techniques. You can also use the Keyword Magic Tool from Semrush to find question keywords. Tracking your rankings in search results can help you understand if the rest of your SEO efforts are working. The most comprehensive website for teaching the fundamentals of search engine optimization. The comparison table below shows the key differences between on-page SEO and technical SEO in an easy-to-understand format.

Create and Optimize Page Titles

So I should be able to get at least a handful of the same links they have. Specifically, we’re going to tap into 3 link building strategies that are working really well right now. So our designer made a simple visual that makes this concept easy to understand.

The good news is that you have complete control over your site’s user experience. Not only does this add structure to your web page for search engines, but all of your human visitors will also love it as well. The goal is to create a logical hierarchy of headings down your page that both readers and search engines can understand.

There is no doubt that Ahrefs is that kid on the block who is an all-rounder when it comes to SEO analyses. This includes making sure that your URLs are discoverable by Google (and other search engine bots) so that they can be indexed. Without identifying crawl errors, your content won’t be discovered and will not rank. To implement schema markup, you can use Google’s Structured Data Markup Helper or JSON-LD, a lightweight linked data format that is easy for humans to read and write. In addition, adding these links specifically helps improve the flow of PageRank on your site. When done correctly and strategically, pages with more links pointing towards them from other pages on the site are likely to have a higher PageRank.